- Twitch streamer’s mom, roommate get into brawl during live broadcast Thursday 8:41 PM
- Top NFL draft pick Nick Bosa scrubs racist, homophobic social media activity Thursday 8:18 PM
- Jared Kushner’s ‘comprehensive immigration plan’ is just 2 bullet points Thursday 8:16 PM
- ‘Lil Billie Xanish’ is the deepfake mashup of Billie Eilish and Lil Xan Thursday 5:10 PM
- Gossip account the Shade Room to launch 3 original series on Instagram Thursday 4:46 PM
- Biden says he asked Obama not to endorse him—but people aren’t buying it Thursday 3:17 PM
- Marvel makes more money than Harry Potter and Star Wars combined Thursday 3:13 PM
- ‘Avengers: Endgame’: Obituaries for the fallen heroes Thursday 2:51 PM
- T-Mobile, Verizon admit most Americans won’t see fast 5G Thursday 1:52 PM
- PlayStation Vue is offering a sweet streaming deal for a limited time Thursday 1:42 PM
- Twitter reportedly worried banning white nationalists would also flag some Republicans Thursday 1:31 PM
- Lawyer of cop in viral assault case calls the crime a ‘Facebook misdemeanor’ Thursday 12:33 PM
- Biden’s ‘all men’-focused announcement gets roasted Thursday 11:49 AM
- Skillshare is offering new users one month of premium for free Thursday 10:44 AM
- Report: Facebook is punishing Black people for talking about racism (updated) Thursday 10:15 AM
For some reason, our marble-mouthed, gum-chewing, Complex-reading hero owns a deep fat fryer, and, because he is “feeling it,” has decided to smother his Yeezys in batter and drop them into boiling hot oil.
“One thing I want to mention, even though I’m keeping these, this is a waste of shoes,” he says, with a straightforward earnestness that could almost be heartbreaking if it wasn’t so dumb.
I’m obsessed with this video partially because I love to see Internet bros doing Internet bro things, but also because it’s a pure artifact of the human condition. We want to be heard. We want to be written up on websites like the Daily Dot. The idea of some guy frying a pair of expensive Twitter-famous boots has existed in our heads forever. We could predict it from the beginning. This sort of senseless, directionless, contextless, satire-less behavior is profoundly normal. There are kids on the Internet right now who are thinking “Man, I wish I did that first.”
Keep dreaming, little ones.
Screengrab via NameBranClothing/YouTube
Entertainment and sports reporter Luke Winkie has written everywhere from A.V Club to Vice, including Sports Illustrated, Rolling Stone, Kotaku, Playboy, Mel, and Polygon.