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When Villanova’s Kris Jenkins hit a buzzer-beating 3-pointer on Monday to beat North Carolina in the NCAA men’s basketball championship with Michael Jordan in attendance, I hoped that it would spell the beginning of the end of the Crying Jordan meme.
But the meme is still here. And, to be honest, it’s still pretty funny.
For his part, Jordan has said he’s not offended by the meme as long as nobody is making money off of it. And no matter how you feel about the joke or whether it’s played out, Twitter user @YoungQwan‘s (fake) trailer for the imagined 30 for 30 documentary on the meme and its impact is well worth watching.
But the parody video, which has racked up more than 1,600 retweets and 1,300 likes since it was posted on Monday, touched off a minor controversy when Twitter user @BenFrankIV pointed back to his similar work from two months ago.
Which led to this.
Two ironic things to take from this: Someone got mad about someone having the same Jordan cry face idea. I hate the Jordan cry face
— Die Wrecked Her (@YoungQwan) April 6, 2016
So now there’s a whole new fight over the Crying Jordan meme.
Which is not what the Crying Jordan face (captured during his Hall of Fame induction speech in 2009 and increasingly prominent as an Internet punchline since last September) is all about. This image is meant to demonstrate that even the world’s most famous athlete can be publicly vulnerable and pour his emotions into the microphone in front of him.
That way, everybody can laugh at him for years afterward—together.
Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.