The release of the new Star Wars film, The Force Awakens, is less than a month away, and expectations are running high. We’re also being bombarded with marketing tie-ins at every possible turn (the other day, no joke, I saw a bag of supermarket potatoes with Darth Vader on them).

Coca-Cola, meanwhile, needn’t even try to capitalize on the space-opera franchise. Not when there are YouTubers to notice the serendipitous sound of a Coke Zero can being slowly pushed across a desk.  

Here’s hoping we see Cokebacca in Episode VIII.

Screengrab via Johannes Hansen/YouTube 

Miles Klee

Miles Klee

Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions,  and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'

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