YouTuber Nerd Cubed killed his curator page on Steam and set up the Nerd³ Games Store, which appears both on his website and on the Humble Bundle site. While Humble Bundle‘s own deals allow customers to decide what percentage of their payment goes to game developers, charity, or Humble Bundle itself, that split is predetermined for customers on the Nerd³ Games Store.
15 percent of the profits from Nerd³ sales goes to the American Red Cross and Charity: Water, 75 percent goes to the developer, and 10 percent goes to Humble Bundle. Nerd Cubed takes no cut of the sales himself.
Nerd Cubed has historically been vociferous in his criticism of the Steam Greenlight and Early Access programs, which he feels have lessened the quality of games on Steam.
The YouTuber decided in January to stop acting as a curator on Steam, owing to his simultaneous criticism of the service and receipt of ad revenue from his Steam curator page via YouTube clickthroughs. In the same announcement, Nerd Cubed first revealed that he was working on his own Humble Bundle store.
Illustration by Jason Reed