The conference was previously limited game and tech companies, media, and industry influencers, but there have been many calls to open doors to fans from around the world. Starting on Feb. 13, an allotment of 15,000 tickets will go up for sale online providing full access to the show floor.
Early birds can grab tickets for $150, with standard tickets priced at $250. E3 will be June 13-15 at the Los Angeles Convention Center. Electronics Software Association senior vice president of communications Rich Taylor explained the decision in an interview with GameSpot.
“It’s a changing industry, and E3 has always evolved to meet industry needs and anticipate where we’re heading together–as an event, as an industry, and as fans. The decision to open our doors to 15,000 fans was a strategic decision. It is thanks to our members and their vision and leadership that made this possible. We have a model that allows the business of the industry to continue for our business and media attendees and provides an opportunity for video games’ biggest fans to experience the latest in innovative, immersive entertainment.”
Companies like Sony, Microsoft, and Nintendo bring their biggest titles to the event each year, and offer playable demos to those in attendance.
Tickets will be available on the official E3 website starting Monday.