Fallout 4 partners with Seattle’s Jones Soda for commemorative cola

Bethesda is bringing your favorite video game drink to life.

Internet Culture

Published Oct 29, 2015   Updated May 27, 2021, 5:42 pm CDT

After revealing its United Kingdom-exclusive, Fallout-themed beer last week, Maryland-based game studio Bethesda Softworks announced the launch date of its non-alcoholic soda on Thursday.

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The new drink Nuka-Cola Quantum—named aptly after the game’s most famous beverage—will release on Nov. 10 at Target department stores across the United States. The company has partnered with Seattle-based beverage company Jones Soda to create the promotional refreshment.

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And with its release falling on the same day as its sister-game Fallout 4, it’s likely Target stores with both on its shelf will be jammed.

Online game market Steam, has Fallout 4 as its No. 1 seller. As of Aug. 29 (according to VGChartz.com,) it has more than 310,000 preorders for Xbox One and PlayStation 4. And on YouTube, the game’s popularity jumped even higher—accumulating 16.5 million views since its trailer’s release in June.

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https://www.youtube.com/watch?v=GE2BkLqMef4

Now, with two beverages by its side, Fallout 4 may go down as one of the most celebrated games of the year—depending on its actual gameplay. But one thing’s for certain: Fans are on the edge of their seats as they wait for one of their favorite post-apocalyptic series to make its return.

Photos via Bethesda Softworks | Remix by Jacob Wolf

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*First Published: Oct 29, 2015, 10:34 pm CDT