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Slowly but surely, companies are realizing that the white, straight, nuclear families they have been putting in their ad campaigns since the 1950s don’t always look like the people who buy their products.
First it was Honey Maid, which chose to diversify its ads when the snack brand launched a commercial featuring two gay dads doting upon their precious newborn. Then in October, Cheerios made waves with its same-sex ad spot that starred a French couple and their adorable adopted daughter.
Now add Nikon to the acceptance mix. For its “I am Generation Image” campaign, the camera company called upon gay couple Kordale and Kaleb Lewis and their three adorable kids. The Atlanta-based fathers went viral last January when the busy parents posted a photo of them doing their daughters hair as part of their morning routine.
Despite the backlash of racist and homophobic responses the couple received after the photo went viral, they have persevered. “We just want people to know, ‘Hey, we’re normal,’ and you can’t judge people on their normal,” Kordale states as the family poses for the camera.
Photo via Paul La Calandra/Vimeo
Greg Seals is a former social media producer and contributing writer for the Daily Dot. He specializes in creating and covering viral content on platforms that include Tumblr, Instagram, Snapchat, and Twitter.