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Over at Jezebel, Anna Merlan has exposed Rachel Brewson—the “giant liberal” who went viral in December for her relationship and then break-up with a Trump supporter—as a fake. The xoJane essays, the Elite Daily posts, the Nightline interview—all of it was cooked up by an all-male team of internet marketers to drive traffic to a site called Review Weekly.
Kenny Hyder, who claims to be “Rachel’s main creator,” says he has created “thousands” of these phony profiles over the years. “It’s really funny because there’s stuff on TV all the time, people that are not real people. No one even knows, but us internet marketers just laugh.”
Read all more about this elaborate failure of a scheme here.
Jessica Machado is the IRL editor of the Daily Dot. Previously, she was an associate editor at Rolling Stone. Her work has been published in the Washington Post, Elle, Vice, Salon, BuzzFeed, Guernica, Bitch, Bust, the Cut, the Awl, the Toast, among others.