The teen who brought you ‘on fleek’ is now crowdfunding a cosmetics line

Peaches Monroee

Photo via Queen Peach/Twitter

Peaches Monroee hopes 2017 is the year she’ll be compensated.

The teen responsible for giving the internet one of its favorite phrases has launched a GoFundMe to start her own hair and makeup company.

Peaches Monroee, now 18 and whose real name is Kayla, went viral when she used the now-ubiquitous “on fleek” in a Vine back in 2014.


The GoFundMe has earned more than $6,000 in one day, but that’s nowhere near its goal of $100,000. If that figure seems hefty, consider the far reach of Monroee’s influence. “On fleek” is now part of our vernacular and has appeared everywhere, from Ariana Grande’s vines to IHOP ads. But Lewis has never seen any profits.

In a 2015 interview, she told Fader, “I gave the world a word. I can’t explain the feeling. At the moment, I haven’t gotten any endorsements or received any payment. I feel that I should be compensated. But I also feel that good things happen to those who wait.”

Many are supporting Monroee’s campaign on Twitter.

Monroee, who is currently in school for nursing, states her commitment to working hard to make her dreams happen, saying “this year will be different” on her GoFundMe page.

Peaches Monroee/Gofundme

In an email to the Cut, Monroee expressed her desire to help others. “My plans for the hair line is [to] make sure people enjoy/learn about hair extension, also I want to expand, by reaching millions of people. Also, with the cosmetic line, I want to bring out my creative side. I want so many young ladies and women to feel even more beautiful.”

May we all be inspired to feel a little more “on fleek.”

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