nike body shame mannequein


Nike’s plus-size mannequin gets body-shamed on Twitter

The user was swiftly shut down.


Katie Balevic


Posted on Jun 10, 2019   Updated on May 20, 2021, 10:52 am CDT

Twitter is freaking out over a picture of Nike’s plus-size mannequin, and the responses are both positive and negative.

It all started June 6 with Twitter user @Rninety6 suggesting that Nike was showing plus-size customers that they would look “awful” in athletic wear. The original tweet blew up with 2,200 retweets and 13,000 likes, and @Rninety6 continued to body-shame even as people objected, saying things like, “Don’t expect me to pretend it’s a beautiful healthy body that should be promoted.”

nike mannequin body shamed

And then the rest of Twitter went off on @Rninety6 in response. Most people commented on how people have to go to the gym to lose weight, so insulting them in the process makes no sense.

More feisty Twitter users turned the insult around on @Rninety6, who did not respond to requests for comment. User @lilgothpeach commented a meme that said, “A man with an unwashed ass has an opinion again.” Others continued the trend.

@Rninety6 also asked commenters, “Would do you need skin tight clothing to exercise?”

Some people responded with logic. User @Nifteebiskit explained that workout clothes are inherently tight to keep them from getting caught in gym equipment.

Others said they were happy to see representation of all body types in the athletic wear industry.

Over the last several years, more people have been advocating for body positivity and simply shutting down people who fat-shame others. And it looks like people are better for it.


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*First Published: Jun 10, 2019, 4:48 pm CDT