Article Lead Image

Men’s magazines: Here’s how to alienate your entire readership

Men's Health time-travels to 1922 to teach men how to talk to women about sports.


Molly McHugh


Posted on Oct 6, 2014   Updated on May 30, 2021, 11:17 am CDT

Are you a publisher interested in alienating an entire demographic of readers? Then look no further than venerable male-fitness print stallion Men’s Health, which tweeted this gem this evening. 

She sees the game differently than you. Here’s how, and what to do about it:

— Men’s Health Mag (@MensHealthMag) October 6, 2014

Now, I like sports. I like sports a lot. I have gotten in nearly relationship-ruining arguments because of how much I love my Oregon Ducks (yeah yeah yeah, the Pac 12 is a mess, I know, but Arizona was undefeated to begin with and we’re operating with an O-line younger than the rage-induced white streak of hair this article just gave me), and I may or may not have paid permanent bodily homage to the Portland Trail Blazers. 

So no one had better dare try and dummy-speak to me about sports. That said, it doesn’t matter even a little bit that some women don’t like sports. This is offensive on a few other levels. 

A huge number of disturbing things about this. Number one is that it was written by a woman.

— Hilary Sargent (@lilsarg) October 7, 2014

The article (article?) itself is 100 words of non-advice. We get one throw-away quote about how women generally identify with personal stories more than stats. Girls are bad at numbers, right?

It argues that telling us weepy or heartwarming personal stories about athletes will win us over. Hell, maybe some broad who hates football will hear about a coach’s fundraising efforts for a charity and suddenly that whole “line of scrimmage” thing will make sense! 

Naturally, Twitter is pulling no punches at Men’s Health‘s expense. (Damn it, I just used a sports idiom! Someone tell me how good of a dad LeBron James is so I don’t skip my period this month.)

The problem I have talking to women about sports is they’re like “earned run average rushing yards” and I don’t know anything about sports

— Rusty Foster (@rustyk5) October 7, 2014

only 15 cents an issue tho pup RT @nycsouthpaw: Charming.

— darth™ (@darth) October 7, 2014

how ball kick far? is good ball? RT @MensHealthMag: She sees the game differently than you.

— andréa lopez (@bluechoochoo) October 7, 2014

Left that @MensHealthMag tab open and laughed at their garbage ads oh wait those aren’t ads, that’s their content

— Dianna McDougall (@DiannaMcD) October 7, 2014

HOW TO TALK TO WOMEN ABOUT SPORTS: – do not show fear – bang pots and pans together – run in zig zags – spray snout with bear mace

— Eli Terry (@EliTerry) October 7, 2014

the article literally starts with “not all women”

— Lindsey Adler (@Lahlahlindsey) October 6, 2014

hi @MensHealthMag, you don’t know me, but i run @ESPNMag’s annual analytics issue. also, i have a vagina!

— Megan Greenwell (@megreenwell) October 6, 2014

BroBible was first to weigh in:


The only way the article could have come back from this headline and summary?


“With words that, put in the correct order, are articulate and make sense.”

But if you’re still clueless about how to talk to women about sports, try this:

how to talk to women: don’t

— AmBOO (@missambear) October 7, 2014

Photo via chase_eliott/Flickr (CC BY 2.0)

Share this article
*First Published: Oct 6, 2014, 9:45 pm CDT