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Donald Trump announced Andy Puzder, a fast-food executive who spearheads the company that owns Hardee’s and Carl’s Jr., as his pick for labor secretary on Thursday. This has particularly concerning implications for many reasons (Puzder doesn’t like minimum wage increases), among them lies his belief that his companies’ sexist ads weren’t really a big deal. In fact, he told Entrepreneur last year that he welcomes the controversy.
What controversy? Well, maybe you remember Hardee’s “bacon three-way” commercial, or Kim Kardashian’s infamous Carl’s Jr. ad that somehow sexualizes salad.
“I like our ads. I like beautiful women eating burgers in bikinis. I think it’s very American,” Pudzer told Entrepreneur. “I used to hear, ‘Brands take on the personality of the CEO.’ And I rarely thought that was true, but I think this one, in this case, it kind of did take on my personality.”
So the man who’ll be in charge of this nation’s workplace laws likens his personality to “fine with sexualizing women for profit.” Cool.
Mehak Anwar is a reporter whose work focuses on LGBTQ rights, intersectional feminism, and race. Her byline has appeared in Bustle and the Huffington Post.