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New year, same old Kardashian drama. Khloé Kardashian is once again getting slammed for promoting Flat Tummy Co. She posted a selfie on Instagram and Twitter on Tuesday with her Flat Tummy shaker bottle, towel, and coordinating pink ensemble to promote the weight loss shakes.
Kardashian captioned her Instagram post, “LISTEN UP. I’ve posted with @flattummyco’s Shakes many times in the past and YES, I also use a personal trainer and a nutritionist. But seriously you guys, everything counts. THESE SHAKES WORK to help get your tummy back to flat, especially after a super busy holiday season, and that’s exactly what I’ve been doing.” She also used #ad.
She then explained how she makes her protein shakes (which just involves mixing the powder with cold water) and told her followers to “go get 25% off the same shakes I drink.”
No one was having it. One Instagram user commented “Make sure to share this laxative with your daughter cause you are selling it to other people’s daughters” on Kardashian’s post.
Another commented, “Stop posting this nonsense! You have such a good platform to be a great role model. What the hell are you doing?”
Founder of “I Weigh” and actress Jameela Jamil, who regularly calls the Kardashians out for promoting and profiting off of toxic weight-loss culture, is clearly sick of this. Jamil tweeted “blah blah blah eating disorder culture blah blah.”
Blah blah blah eating disorder culture blah blah. https://t.co/Fn54sy39Ec— Jameela Jamil 🌈 (@jameelajamil) January 8, 2020
Twitter user @baytato reminded people that no one needs to have a flat tummy to be healthy or happy.
Reminder that most peoples’ tummies shouldn’t be flat so if yours isn’t flat you are completely normal and you don’t have to go “back” to anything because that’s just not how your organs work!!!! Also our tummies won’t be flat once we eat this entire family https://t.co/2M4AwTowLz— Bailey Disler (@baytato) January 8, 2020
Twitter user @scousepie called it “deeply immoral” to promote Flat Tummy products.
THEY WORK IN THAT THEY MAKE YOU SHIT YOURSELF— Emma (@scousepie) January 8, 2020
IT IS DEEPLY IMMORAL TO SELL THESE TO PEOPLE https://t.co/SyOGjpjgDz
And many Twitter users took the opportunity to remind everyone of the laxative properties of many weight loss products.
(weight loss) yes shitting yourself into a dehydration will give you cramps, weaken your colon and (best of all!!) lower that magic number on the scales https://t.co/5IjiqWGyLq— beth mccoll (@imteddybless) January 8, 2020
While Kardashian has promoted Flat Tummy products multiple times over the past year and a half, the backlash to her ads is only growing. Though she did admit in her recent post that she uses a personal trainer and nutritionist to stay in shape (aspects of her lifestyle she has conveniently left out of previous Flat Tummy #ads) many still felt it is irresponsible to promote weight loss products to “impressionable young girls.”
Esther Bell is a writer for the Daily Dot. She recently graduated from Northwestern University with a degree in journalism, and her work has appeared in Bustle and Teen Vogue.