Watch those Dove #TrueBeauty ads get beautifully skewered

They're not buying it.

 

Michelle Jaworski

IRL

Published Apr 23, 2014   Updated May 31, 2021, 10:41 am CDT

We finally have an answer to those manipulative Dove ad campaigns paraded as social experiments.

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In the parody ad from Above Average, three women are put face to face with a monster that’s supposed to represent their insecurities. But instead of just looking at themselves or being awed at how beautiful someone else found them, it’s a literal monster—or a man dressed in a gorilla suit.

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Unlike the women showed in the regular Dove ads, these women aren’t buying the bullshit.

“You fell for our weird psychology experiment, and it showed you you’re not actually a hideous monster,” the pseudoscientist said. “So where’s our Nobel Peace Prize or whatever?”

Photo via Above Average/YouTube

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*First Published: Apr 23, 2014, 9:30 am CDT