Photo via CoverGirl/Instagram

Say hello to your first-ever CoverBoy

17-year-old James Charles has makeup skills that puts us all to shame.

Feb 28, 2020, 10:28 pm*

IRL

Jaya Saxena 

Jaya Saxena

CoverGirl makeup has never just been for girls, but the company is now making that more obvious by having their first-ever male CoverGirl model. 17-year-old James Charles is known for his makeup Instagram, where he recently announced the new partnership.


Charles will be promoting a new line of mascara for the company, and his partnership marks a huge leap in the way beauty could be viewed by mainstream society. Men still face stigmas about wearing makeup and embracing traditionally feminine looks, so by making a man the public face of a makeup brand, more people than ever will be reminded that there’s no shame in men wearing makeup.

Also, can we talk about how Charles has only been doing makeup for a year? Kid’s got skills.

H/T Refinery29

Share this article
*First Published: Oct 11, 2016, 4:44 pm