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Photo via CoverGirl/Instagram

Say hello to your first-ever CoverBoy

17-year-old James Charles has makeup skills that puts us all to shame.


Jaya Saxena


Posted on Oct 11, 2016   Updated on May 25, 2021, 7:56 pm CDT

CoverGirl makeup has never just been for girls, but the company is now making that more obvious by having their first-ever male CoverGirl model. 17-year-old James Charles is known for his makeup Instagram, where he recently announced the new partnership.

Charles will be promoting a new line of mascara for the company, and his partnership marks a huge leap in the way beauty could be viewed by mainstream society. Men still face stigmas about wearing makeup and embracing traditionally feminine looks, so by making a man the public face of a makeup brand, more people than ever will be reminded that there’s no shame in men wearing makeup.

Also, can we talk about how Charles has only been doing makeup for a year? Kid’s got skills.

H/T Refinery29

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*First Published: Oct 11, 2016, 4:44 pm CDT