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Find your new favorite wine without ever leaving the couch

Cheers to a bright, full, earthy future.


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Posted on Mar 15, 2018   Updated on May 21, 2021, 9:41 pm CDT

Rather than spending hours reading labels at the store, then ultimately choosing a wine at random, let Bright Cellars be your own personal sommelier.

Bright Cellars is a monthly wine subscription that brings blends you’re guaranteed to love right to your front door. No more choosing a wine based on the label, only to find out it tastes terrible. Subscribe, and you’ll receive four different bottles a month. Each is specifically chosen to match your personal taste profile.

Here’s how it works: go to Bright Cellars‘ website and take the short quiz. Your answers will determine the wine characteristics that match your palate. An algorithm, created by two MIT grads with a passion for wine, will score your match with each wine by comparing 18 attributes to your personal preferences. And just like that, you’ll meet your wine matches (if only the rest of life were so easy).

Every month, a shipment of four unique wines will show up at your door—and there’s a pretty good chance they’ll become your new favorites. Of course, on the off chance that you don’t like one, they’ll send you a free replacement in your next shipment. You can even choose your delivery frequency — and if you need to skip a month, it’s no problem.

Whether you’re a wine aficionado or don’t know your Malbecs from your Merlots, Bright Cellars is an ideal way to help you discover wines you wouldn’t pick up off the shelf on your own. And we’re not talking about highly recognizable brands either — these wines are hand-picked hidden gems from small vineyards all over the world.

Ready to discover your new favorite wines? Head on over to Bright Cellars to take the quiz, see your matches, and get 50% off your first shipment.

Sign up here


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*First Published: Mar 15, 2018, 2:47 pm CDT