Can Instagram save independent bookstores?

#Bookstagram is more than fancy covers and coffee.

Apr 5, 2019, 4:56 pm*

IRL

Matt Silverman 

Matt Silverman

2 Girls 1 Podcast BOOKSTAGRAM

The Daily Dot (Licensed)

While it may feel like books face an existential crisis in the shadow of digital media, reading communities are alive and well in an unlikely social media sphere: Instagram.

Showing off what you’re reading with a fancy cup of coffee is only a small part of the #bookstagram trend. Insta has become a powerful tool for author discovery (especially for female writers of color), community, accountability, and marketing the wares of independent bookstores.

This week on 2 Girls 1 Podcast, Alli and Jen (actors who perform weird internet stuff on stage) talk with Tammy Gordon, who challenged herself to read 100 books in one year, and Katie Orphan, manager of The Last Bookstore, the most Instagrammed bookstore in Los Angeles, about the future of reading in a social media world.

Listen to episode 78 of #2G1P right here:

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Weekends are for cozy book shopping ! 🤫

A post shared by The Last Bookstore (@lastbookstorela) on

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2 Girls 1 Podcast is hosted by Allison Goldberg and Jennifer Jamula, and is produced and edited by Matt Silverman in New York City. Production assistance is provided by The Podglomerate.

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*First Published: Apr 8, 2019, 5:00 am