Did Instagram lie about Twitter’s $525 million bid?

The New York Times reports that although Instagram cofounder Kevin Systrom swore his service did not receive another offer besides Facebook's, there was a verbal deal in place with Twitter.


Kris Holt


Published Dec 17, 2012   Updated Jun 2, 2021, 5:22 am CDT

Instagram and Facebook might find themselves in hot water soon.

Featured Video Hide

As The New York Times reported, despite Instagram cofounder Kevin Systrom’s sworn testimony that his photo-sharing service did not receive any offers before selling it to Facebook, there was a verbal deal in place with Twitter.

Advertisement Hide

The value of the deal was $525 million in cash and Twitter stock, according to the report—a bit less than Facebook’s blockbuster billion-dollar offer in April. (Due to the dipping of Facebook’s stock, that figure dropped to around $740 million at the time the deal closed in September).

If Instagram did receive an offer from Twitter, Systrom’s August statement to the California Department of Corporations may carry perjury or fraud risks. Three weeks before the Facebook deal was announced, Systrom reportedly told Twitter that Instagram would remain a public company, and Twitter apparently did not have the chance to make a counteroffer. 

If Twitter did not have that opportunity, Instagram’s investors could have lost out on making more money off the company’s sale (Twitter cofounder Jack Dorsey was an early Instagram investor). Legal ramifications may hinge on whether Twitter made a “formal offer.” At the California Corporations Department hearing, Systrom said, “We never received any formal offers or term sheets.”

Advertisement Hide

Systrom, Facebook, and Twitter declined to comment to The Times.

The report comes at an interesting time: Twitter and Instagram increasingly seem at loggerheads. In the summer, Twitter pulled the option for Instagram users to find friends who’d connected their accounts to Instagram. 

Instagram this month yanked support for photo previews within expanded tweets, with a view to getting people to view Instagram photos on its website. Last week, Twitter added photo filters, a key selling point of Instagram, to its mobile apps.

Photo by @Kevin/Instagram

Share this article
*First Published: Dec 17, 2012, 2:58 pm CST