Toyota’s vehicular safety record isn’t sterling, but it knows a good public-relations campaign when it sees one. That’s why the company is asking its Twitter followers to post photos of themselves and their loved ones wearing seat belts with the hashtag #BuckleUpForLife.
https://twitter.com/Toyota/status/539851479020867584
For every photo uploaded with that hashtag, Toyota is giving the Buckle Up for Life campaign 10 car seats. The campaign, a partnership between Toyota and the Cincinnati Children’s Hospital Medical Center, “educates the entire family on critical passenger safety behaviors.”
Safely riding my school bus B in a properly installed seat and C sitting safely beside her #BuckleUpForLife #CRST pic.twitter.com/BbQIZsF5ma
— Samantha (@Shanora) December 3, 2014
#BuckleUpForLife #kerrytoyota pic.twitter.com/VJkKrN9XfQ
— Lydia Bender (@LydiaToyota) December 3, 2014
https://twitter.com/hybridhype/status/540256801589972992
Local Toyota dealerships are filling the hashtag with photos of their customers driving safely.
#BuckleUpForLife – use that hashtag and @Toyota donates TEN car seats for kids!!! http://t.co/UU7Pp97Lcv
— Findlay Downtown Toyota Spokane (@ToyotaSpokane) December 4, 2014
#BuckleUpForLife Child Passenger Safety Program pic.twitter.com/Q9Ml0fFv90
— Toyota Bowling Green (@ToyotaofBG) December 4, 2014
#BuckleUpForLife Child Passenger Safety Program pic.twitter.com/gcM2lJGDoe
— Toyota Bowling Green (@ToyotaofBG) December 4, 2014
#BuckleUpForLife Child Passenger Safety Program pic.twitter.com/KfR8vXidjb
— Toyota Bowling Green (@ToyotaofBG) December 4, 2014
This One Direction fan even turned her adoration for “stud muffin” Harry Styles into support for safe driving.
https://twitter.com/1D_fan_atic/status/540538956904165376
Of course, no hashtag stays pure forever. The trolls are already starting to emerge.
https://twitter.com/andrewplusfour/status/540262185696755713
Toyota’s tweets-for-car-seats campaign ends on Dec. 31, 2014.
H/T Adweek | Photo via Drew Howell/Flickr (CC BY 2.0)
