Spotify data proves that Missy Elliott stole the show at Super Bowl XLIX

Super Bowl XLIX has its share of winners and losers: Katy Perry, #brands, the blue and green team, and the other one or whatever. But if there’s one thing we love more than the rightful phenomenon now known as Left Shark, it’s Missy “Misdemeanor” Elliott. 

The acclaimed hip hop artist might have had her heyday in the late 90’s and early oughts, but she busted into Katy Perry’s Super Bowl halftime more fiercely than the batshit-cool animatronic lion monster that Perry rode in on—and that says something.

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According to new data from Spotify, Missy Elliott’s catalogue saw a 676 percent spike in streams following her halftime cameo. Meanwhile, Katy Perry had an 85 percent bump in streaming on the service. Elliott’s catalogue also took off on iTunes.

Elliott’s 2005 hit “Lose Control” shot up with a 1,396 percent increase in streaming frequency, followed by “Get ur Freak On” (922 percent) and “Work It” (896 percent). meanwhile, Katy Perry’s ode to same-sex escapades with cherry chapstick saw a 94 percent boost from the performance. 

Missy Elliott’s sudden Spotify fame could be a result of young or otherwise misguided Super Bowl viewers unfamiliar with her long tenure as The Best. Or, if my living room was any indication, longtime fans might have taken the halftime reminder as an excuse to queue up 1997’s “The Rain [Supa Dupa Fly]” on repeat. 

Photo via RomaPierzga/Flickr (CC BY-ND 2.0)) 

Taylor Hatmaker

Taylor Hatmaker

Taylor Hatmaker has reported on the tech industry for nearly a decade, covering privacy and government. Most recently, she was the Debug editor of the Daily Dot. Prior to that, she was a staff writer and deputy editor at ReadWrite, a tech and business reporter for Yahoo News, and the senior editor of Tecca. Her editorial interests include censorship, digital activism, LGBTQ issues, and futurist consumer tech.