The past few months have seen an ongoing discussion about sexism in Silicon Valley, and how rampant gender discrimination prevents women from joining the tech workforce. Yet the tide seems to be rapidly turning, if the actions of a handful of Chicago tech leaders are any indication: Industry leaders are speaking out against Chicago TechWeek over an advertising campaign they deem offensive and demeaning to women.
The informal social media campaign against TechWeek started earlier this week, when the organizers of the Chicago event started distributing fliers to promote the Microsoft-sponsored “1st Annual Black Tie Rave” and “Spring Awakening After Party.” The fliers depicted attractive, scantily clad women posing in men’s formal wear.
— Paul Lee (@iPaulLee) June 4, 2014
Other men and women in the tech industry quickly followed suit, prompting Crain’s Chicago Business to withdraw from its partnership with TechWeek:
— Sean Johnson (@intentionally) June 4, 2014
— Brian Fitzpatrick (@therealfitz) June 4, 2014
— harper (@harper) June 4, 2014
— Divya Manian (@divya) June 4, 2014
. @TechweekCHI is knowingly using sexist ads because they think press over a controversy is worth actively perpetuating sexism in tech.
— Liz Abinante (@feministy) June 4, 2014
While the furor over the fliers might seem a bit blown out of proportion on the surface, this is not the first time TechWeek has landed in hot water over using sexist imagery as a promotional tool. Last year, the organizers of TechWeek posted a photo of women in bikinis on the event’s Instagram page.
Although TechWeek organizers quickly removed the photo from Instagram and issued an apology, the uproar over the fliers indicates that they failed to learn their lesson. Now, the organizers have issued a lukewarm apology for the images on their website:
The last thing we want to do is alienate anyone in the community and we sincerely apologize [emphasis included] if this event or imagery is offensive to you. The photo in question was… used with the intent to promote and encourage attendance at the inaugural event here in Chicago. The goal was not to offend or upset, but we understand and recognize the criticism that the photo was poorly selected. We take full responsibility.
TechWeek Chicago will also be holding a roundtable discussion with community tech leaders to discuss the controversy over the fliers, as well as the general issue of sexism in tech. But even if TechWeek genuinely wants to encourage a dialogue and make amends with women in the tech community, it seems that apologies are falling on deaf ears:
— Marie Macaisa (@shakespearecub) June 4, 2014
— ʎoɟ ʎɹoɔ (@cory_foy) June 4, 2014
@TechweekCHI Its no wonder us women are hesitant to get into or stay in tech.
— SkyGirl (@GravityDefiance) June 4, 2014
H/T Pando | Photo via Twitter/Juanita Garcia