- Marvel unveiled its Phase 4 plans at San Diego Comic-Con 1 Year Ago
- How a queer Instagram is helping fight the opioid epidemic in Appalachia Today 6:30 AM
- Philadelphia to fire 13 officers for racist, violent Facebook posts Saturday 6:12 PM
- Nick Offerman is so down to play every single role in ‘Cats’ Saturday 4:27 PM
- Woman documents how airport staff broke her wheelchair Saturday 3:04 PM
- Funeral home allegedly posted photos of woman’s dead body on social media Saturday 1:56 PM
- Alinity Divine is being investigated after throwing her cat during stream (updated) Saturday 12:04 PM
- ‘Comedians In Cars Getting Coffee’ returns with Seinfeld making a racist joke about China Saturday 10:26 AM
- YouTubers Eugenia Cooney and Shane Dawson make a joint comeback Saturday 9:06 AM
- The crushing effects of Trump’s abortion ‘gag rule’ on healthcare Saturday 8:00 AM
- How to live stream Pacquiao vs. Thurman Saturday 6:20 AM
- Review: Hulu with Live TV ensures you always have something to watch Saturday 6:00 AM
- How to live stream UFC on ESPN 4: Rafael dos Anjos vs. Leon Edwards Saturday 5:49 AM
- 2020 Democrats refuse to answer our questions about ‘Cats’ Friday 4:14 PM
- Belle Delphine’s Instagram account removed after mass reporting campaign Friday 4:08 PM
Oscar Mayer just made a free ‘cryptocurrency’ you can redeem for slices of bacon
It’s mostly b-o-l-o-g-n-a.
The meat maker launched its own digital coin called Bacoin (bacon + coin), what it says is the “first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon.” Starting today, bacon lovers can go to Oscar Mayer’s website and register for a chance to win a Bacoin. If you score one, you’ll be asked to share the campaign on social media to increase the coin’s value.
As you might have guessed, a Bacoin is redeemable for bacon, not real money. Oscar Mayer has a price tracker for how many slices one Bacoin is worth. As of writing, a single coin will net you 28 slices of bacon, or a couple packs of greasy deliciousness. The company warns that, like cryptocurrency, Bacoin is a volatile digital coin, so don’t hesitate to redeem.
Oscar Mayer released an appropriately cringe-worthy promo video to go along with the gag.
The purpose of the marketing ploy is to incentivize users to create buzz about Oscar Mayer bacon by spreading the word on Twitter. While it won’t have any real consequences on the cryptocurrency market, it does show that what was once a hopeful emerging technology with a poor reputation has become mainstream enough to leverage as an ad campaign.
Who knows, maybe Oscar Mayer is on to something. If there is one thing the cryptocurrency market needs, it’s stability. And what could be more stable than the world’s love for salt-cured pork?
Phillip Tracy is a former technology staff writer at the Daily Dot. He's an expert on smartphones, social media trends, and gadgets. He previously reported on IoT and telecom for RCR Wireless News and contributed to NewBay Media magazine. He now writes for Laptop magazine.