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92 feet of OLED overkill.
Forget about robots, AI, or 5G, CES 2018 is all about TVs. And nothing in this jungle of exhibits is more impressive than LG’s OLED canyon, the follow-up to the spellbinding tunnel it built last year. The canyon isn’t something you’ll be able to buy, but it nonetheless embodies what CES is all about: building the craziest, most impractical tech just to show off.
Made up of 240 displays, the 92-foot walkway is the first thing CES attendees experience when they enter LG’s massive booth. Each of the displays uses the company’s signature organic light-emitting diode (OLED). OLED is one of the most advanced and expensive display technologies out there. The lowest price I’ve seen for a 55-inch TV was around $1,500, so you can imagine just how expensive this one-use setup cost. Not to mention the amount of energy flowing through each of these ultra-bright, high-resolution panels. But hey, anything to stand out, right?
It only takes about 10 seconds to walk the entire thing but several large groups of people were hanging out for minutes, posting to Instagram and Snapchat in open-mouthed awe. In fact, the security staff on the other end was practically pushing people through to free up some walkway.
Here’s a short video for all you who can’t fly out to Vegas and spend hundreds (or thousands) on a conference pass.
Phillip Tracy is a former technology staff writer at the Daily Dot. He's an expert on smartphones, social media trends, and gadgets. He previously reported on IoT and telecom for RCR Wireless News and contributed to NewBay Media magazine. He now writes for Laptop magazine.