Instagram adds in-app menu of suggested followers

Instagram gets us.

 

Taylor Hatmaker

Tech

Published Aug 4, 2014   Updated May 30, 2021, 8:14 pm CDT

In an effort to help its users find more relevant stuff to double click, Instagram will start offering more suggestions of its own. As reported by The Verge, Instagram quietly rolled out a suggested user menu that pops up when you start following a new user. The little menu provides a handful of accounts similar or connected to the one you’ve already taken a shine to.

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The in-app suggestions are reportedly algorithm driven and not hand curated, a move that shows Instagram might be harnessing the power of its vast database of user-hashtagged images.

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To follow the three suggested users down their respective rabbit holes, you need only to click the in-app follow button all while remaining on the profile of the user you first added.

The suggested-users bar is a slickly implemented feature that doesn’t disrupt what you were doing in the first place, which is a plus. We played with it a bit and found that, for now at least, the new suggestions menu only pops up when we start following a notable brand or someone with a substantial amount of followers. Unfollowing and refollowing a few friends with around 7,000 users didn’t do the trick, but @nytimesfashion, @myharto and @stumptowncoffee all cued the new menu.

The suggestions so far have been spot-on: When we followed Portland’s premier coffee roaster, Instagram suggested @bluebottle and @acehotel, just like it had read our impossibly hip, overcaffeinated minds.

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H/T The Verge | Photo by duchamp/Flickr (CC BY 2.0)

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*First Published: Aug 4, 2014, 4:04 pm CDT