- Meet ByteDance, the Chinese tech company behind TikTok 12 Months Ago
- Everything you need to know about investing app Robinhood 12 Months Ago
- How to stream 49ers vs. Seahawks on Monday Night Football Today 1:43 PM
- Cops cuff Black man for eating sandwich on subway platform Today 1:29 PM
- Drake booed offstage by Frank Ocean fans Today 1:17 PM
- Trump says he’s meeting with vaping industry as administration readies new rules Today 12:42 PM
- Everything you need to know about Google Reverse Image Search Today 12:29 PM
- Hong Kong police caught on live stream shooting protester Today 12:26 PM
- Twitter proposes adding warnings to tweets with deepfakes Today 10:43 AM
- Dak Prescott’s pregame warmup becomes an instant meme Today 10:40 AM
- lhan Omar baselessly accused of anti-Semitism for billionaires tweet Today 10:15 AM
- Tulsi Gabbard wants Hillary Clinton to retract her Russia accusations Today 9:24 AM
- 21 stoner gift ideas that don’t involve buying weed Today 9:13 AM
- PayPal and Venmo’s anti-terrorism regulations are causing headaches for average businesses Today 9:06 AM
- Consumers claim the Apple Card is sexist Today 8:44 AM
Instagram hit 1 billion users in June, and with great power comes great responsibility. In a statement issued on Monday, the photo and video-sharing app promised its community “real experiences and genuine reactions” amid third-party applications falsely juicing the numbers.
“Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity. We’ve built machine learning tools to help identify accounts that use these services and remove the inauthentic activity,” Instagram wrote.
According to siliconANGLE, a data-driven digital platform, fake likes and followers are at a tipping point and easy to acquire with simple Google searches. You can get 5,000 followers for $39.95, it notes.
As Techcrunch notes, the question now for Instagram is whether it’s also going to target services selling fake followers that appear to be analytics tool for measuring audience size. Techcrunch asked regarding the matter and an IG spokesperson said, “Ads are also subject to our Community Standards, which prohibit spammy activity like collecting likes, followers, etc. — so you are correct that ads promoting these services violate our policies. Please feel free to report them if you see them.”
Instagram wants to have a “vibrant community where people can connect and share in authentic ways,” and this is a PR-friendly move for the tech giant to give users protection against misinformation and fraudulent activities.
Julie Ann Nealega is a multimedia journalist based in Manila, Philippines. She is a trained investigative reporter with extensive experience in the field as a segment producer and researcher. She’s produced multiple award-winning investigative documentaries with ABS-CBN News and Current Affairs. She's a co-founder of Postcards From Disasters, a social media-driven campaign fighting for the human rights of disaster victims. She's also managing a Philippine organ donation advocacy platform.