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Facebook reveals who thinks The Dress is blue and black or white and gold

Facebook knows how you voted on the dress. It knows.


Mike Wehner


Posted on Feb 27, 2015   Updated on May 29, 2021, 10:28 am CDT

The debate over what color The Dress is has absolutely engulfed the Internet in the past 24 hours, and it should come as no surprise that Facebook has served as a major platform for the debate. Facebook noticed this, and subsequently decided to crunch the numbers.

Using an untold number of posts regarding the dress color debate, the company put together an impressive rundown on who believes the dress is a certain color, and why. The data is broken down into graphs based on gender, age, time of day, and even what kind of device is being used to declare a side.

Males, young people, and users posting from a computer were more likely to vote for blue and black, while females, older users, and those using smartphones were more likely to see the dress as being white and gold. Votes for the blue and black team also rose steadily as the day wore on.





Facebook wants us to know it isn’t picking sides, though. The team declares the entire thing amounted to “a fascinating natural experiment” regarding perception. Fascinating and deeply frustrating. 

Illustration via Jason Reed

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*First Published: Feb 27, 2015, 6:19 pm CST