- Review: ‘Sekiro: Shadows Die Twice’ is a cut above the rest 4 Years Ago
- Where do 2020 Democratic candidates stand on healthcare? Today 7:30 AM
- How to (legally) stream live TV on Kodi Today 7:00 AM
- ‘Delhi Crime’ tackles inequality and women’s rights Today 7:00 AM
- How to watch the 2019 STP 500 at Martinsville Speedway for free Today 6:00 AM
- These high school theater kids put on a totally awesome ‘Alien’ play Saturday 3:59 PM
- Behold these photos of Elon Musk, but with Elizabeth Holmes’ eyes Saturday 3:11 PM
- Barbra Streisand gets canceled over remarks about Michael Jackson’s alleged victims Saturday 2:09 PM
- Report: Florida man raped Texas teen after posing as Instagram celeb Saturday 12:14 PM
- Lori Loughlin’s daughters, Olivia and Isabella, could be banned from USC forever Saturday 11:46 AM
- ‘Starfish’ is a heartbreaking tale of BFFs, grief, and apocalyptic alien invasions Saturday 10:35 AM
- How to stream UFC Fight Night 148 for free Saturday 10:00 AM
- The kids are making scantron memes instead of studying Saturday 9:29 AM
- Every installment of Hulu’s ‘Into the Dark,’ ranked Saturday 6:00 AM
- The internet is mocking Robert Mueller’s report deadline Friday 7:53 PM
With Instant Articles, Facebook aims to keep you in its app forever
It remains to be seen if people will change their reading habits to accommodate this feature.
As of Wednesday morning, Facebook is in the publishing business. The social-network-turned-tech-behemoth is starting to roll out Instant Articles, its new publishing platform that hosts content directly on its servers and loads them within the News Feed, eliminating the need for users to venture off of its site.
According to Facebook, the average article takes about eight seconds to load on mobile devices. Over 798 million people check Facebook from a mobile device each day, according to Facebook’s first quarter earning report; the monthly figure is around 1.25 billion. Instant Articles will significantly reduce the load time for those users, making the reading experience up to ten times faster. Facebook says it accomplishes this by leveraging the same technology used to quickly display photos and videos.
The first group of publishers with content displaying as Instant Articles in the News Feed includes the New York Times, National Geographic, NBC, BBC News, BuzzFeed, the Atlantic, the Guardian, and the German newspapers Der Spiegel and Bild.
Facebook is building new features into its platform exclusively for Instant Articles crafted by these outlets, including the ability to explore high-resolution photos by tilting the phone, interactive maps, audio commentary, and auto-play videos. Users will be able to like and comment on individual parts of the story, à la Medium’s commenting system.
Participating publishers will also be able to share standard articles without the additional bells and whistles.
Photo via Facebook
AJ Dellinger is a seasoned technology writer whose work has appeared in Digital Trends, International Business Times, and Newsweek. In 2018, he joined Gizmodo as the nights and weekend editor.