Colorado’s clever Obamacare ad targets a surprising demographic

“Keg stands are crazy. Not having health insurance is crazier.”


Gaby Dunn


Published Oct 22, 2013   Updated Mar 2, 2020, 1:16 pm CST

Are you ready for Brobamacare?

Colorado is. The state has issued some awesome ads for insurance coverage featuring friends who are bros for life.


The ads link Colorado residents to a website called, which, despite its grammatical issues, redirects to, a legitimate website for the Affordable Care Act’s Connect For Health Colorado insurance marketplace. (And a play on “Got Milk?” ads, maybe.)

The site utilizes a revolving sidebar that features images of a mother, an expectant mother, an injured bicycle-riding hipster, and the aforementioned bros. The ads encourage each subset to get insuranced. Here’s one cutline: “Keg stands are crazy. Not having health insurance is crazier.”

The page also encourages people to share the ads through social media. While people have been largely positive about the campaign, some take issue with the grammatical phrases.

Of course, the Internet has a perfect counter to such complaints: U mad bro?

H/T HyperVocal | Photo via GotInsuranceColorado

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*First Published: Oct 22, 2013, 4:13 pm CDT