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Colorado’s clever Obamacare ad targets a surprising demographic

“Keg stands are crazy. Not having health insurance is crazier.”


Gaby Dunn


Posted on Oct 22, 2013   Updated on Jun 1, 2021, 3:40 am CDT

Are you ready for Brobamacare?

Colorado is. The state has issued some awesome ads for insurance coverage featuring friends who are bros for life.


The ads link Colorado residents to a website called, which, despite its grammatical issues, redirects to, a legitimate website for the Affordable Care Act’s Connect For Health Colorado insurance marketplace. (And a play on “Got Milk?” ads, maybe.)

The site utilizes a revolving sidebar that features images of a mother, an expectant mother, an injured bicycle-riding hipster, and the aforementioned bros. The ads encourage each subset to get insuranced. Here’s one cutline: “Keg stands are crazy. Not having health insurance is crazier.”

The page also encourages people to share the ads through social media. While people have been largely positive about the campaign, some take issue with the grammatical phrases.

@Cameron_Gray @davidaxelrod @TwitchyTeam “Do you ‘got’ insurance?” Really? Appeal to the lowest denominator much?

— Carole Gilman (@CaroleGilman) October 22, 2013

@Chiccywood wow. Not sure whats worse brosurance or the ht do you got insurance. Well it’s not like he ran on education reform or anything

— Wall (@awall299) October 22, 2013

@reinman_mt Do you got insurance? #GrammarPolice

— Rudolf E. Havenstein (@RudyHavenstein) October 22, 2013

Of course, the Internet has a perfect counter to such complaints: U mad bro?

H/T HyperVocal | Photo via GotInsuranceColorado

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*First Published: Oct 22, 2013, 4:13 pm CDT