At iPad event, Apple calls Stephen Colbert for help making jokes

Apple jokes are the new dad jokes.

Oct 16, 2014, 7:39 am

Tech

Taylor Hatmaker 

Taylor Hatmaker

After Apple accidentally leaked images of its unreleased iPads, the company had no choice but to betray its serious sensibilities and, yes, make jokes. On stage, before re-unveiling its new iPads, Apple set aside a pretty big chunk of time to poke fun at itself, even calling up Stephen Colbert to help out.

In a fake Keynote presentation, Apple’s software chief Craig Federighi said that Apple would “triple down” on security so that its secrets couldn’t leak to sites like “Infinite Scoop,” a fake Apple blog. Colbert, Apple’s designated “Supreme Commander of Secrecy” proceeded to call Tim Cook by the codename “chairman honeycrisp” which was the highlight of the morning.

Apple also showed a video spoofing its security procedure which involves a pretty elaborate secret handshake.

Naturally, Twitter was happy to help Apple make fun of itself too.

Image via Apple

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Last updated Mar 1, 2020, 7:16 pm