- The internet is celebrating a ban on ‘gay and trans panic’ defense for murder Thursday 5:59 PM
- Jessica Simpson proudly announces the return of her ankles post-pregnancy Thursday 5:52 PM
- Anti-reparations speaker has a SoundCloud album called ‘My D*ck Works Fine!’ Thursday 5:04 PM
- Firearm companies can’t advertise guns on Instagram—but influencers can Thursday 4:29 PM
- Roy Moore is running for Senate again, despite… you know Thursday 3:34 PM
- 72 officers removed from patrol over ‘offensive’ Facebook posts Thursday 3:32 PM
- Cuba Gooding Jr. turned himself in to the police—and it’s a meme now Thursday 3:26 PM
- Facebook would like to remind the world it owns Instagram, WhatsApp, and Oculus Thursday 3:10 PM
- Kutcher, Kunis debunk divorce rumor—and fans reply with ‘That ‘70s Show’ memes Thursday 3:00 PM
- Yes, Tifa’s breasts are smaller in Final Fantasy 7 Remake. Here’s why Thursday 1:33 PM
- Google admits bug could let people spy on Nest cameras Thursday 1:29 PM
- The Trump 2020 bot campaign has begun Thursday 1:10 PM
- Here’s what’s coming and going on Netflix in July 2019 Thursday 12:39 PM
- Suicides in the U.S. are increasing at terrifying rates Thursday 12:32 PM
- Hannah’s season of ‘The Bachelorette’ goes up in smoke amid drama, receipts Thursday 12:27 PM
Photo via tuyddatygl/Flickr (CC-BY-SA)
Apple has a large team dedicated to working on augmented reality glasses and iPhone camera features.
In January, we wondered whether Apple was developing some augmented reality spectacles. Now, we know the answer to that question is definitely yes.
According to Bloomberg, Apple is not only working on its own AR glasses, it’s also developing AR-related iPhone camera features. Don’t expect these spectacles to debut immediately, though. Given the largely negative response of Google Glass a few years back and the state of the wearables industry, Apple wants to get this hardware right. It will need to be lightweight, powerful enough to deliver compelling services, and have mass market appeal.
To accomplish this, Apple has built a composite hardware and software team of “hundreds of engineers,” Bloomberg says. The team includes Apple veterans along with experts who’ve worked with Dolby, Oculus, and HoloLens, as well some Hollywood special effects gurus. This division includes staffers from AR and VR-related startups Apple’s acquired, such as Metaio and FlyBy Media.
On the software side, the iPhone’s camera could include a few nifty augmented reality features. Similar Lytro’s light-field camera technology, Apple is reportedly working on a way for iPhone owners to snap a picture and then adjust its depth after the fact. Another potential AR application is for you to be able to take a photo and then tilt the image up to 180 degrees. You could also insert virtual reality objects in an image. These features could be largely thanks to technology developed by the company Primesense, which it acquired in 2013.
On multiple occasions, Apple CEO Tim Cook has talked about augmented reality and his excitement for the space. Most recently in a Good Morning America interview, Cook said (in comparison with virtual reality), “My own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see.”
We’re still roughly six months away from Apple’s next major iPhone release, so it’s unclear whether any of these features will make it into this year’s phone or future models. We’ll likely continue to hear more whispers about the company’s AR efforts as we draw closer to September.
Christina Bonnington is a tech reporter who specializes in consumer gadgets, apps, and the trends shaping the technology industry. Her work has also appeared in Gizmodo, Wired, Refinery29, Slate, Bicycling, and Outside Magazine. She is based in the San Francisco Bay Area and has a background in electrical engineering.