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Amazon Prime got 3 million signups in third week of December alone

The service got 10 million signups throughout the holiday season.

With Christmas over, retailers are starting to divulge sales information and brag to investors about how much money they took in during the holiday rush—and no one is happier than the king of ecommerce.

Amazon announced on Monday that ten million new customers tried its Prime membership service this holiday season. The largest amount of growth came during the third week of December, in which three million new customers signed up for Prime.

Amazon won’t say whether this massive number includes people who only signed up for the trial, but it’s likely that it does, meaning that some of those people will soon cancel their subscription after the 3o-day test period ends.

Amazon’s huge boost is understandable. Many consumers probably procrastinated on buying gifts, only to realize at that point that the best way to get their package on time was to opt for faster shipping. And why pay for faster shipping when a free Prime trial includes two-day shipping?

The good news for Amazon is that people are starting to use Prime for more than just its fast shipping. The company noted that Prime Instant Video streaming doubled over the last year, with the most popular streaming title on Christmas day being Interstellar. Prime Music also saw a 350-percent increase over last year.

H/T Digital Trends | Photo via Luke Dorny/Flickr (CC BY 2.0)

Imad Khan

Imad Khan

Imad Khan is a gaming and esports reporter. His work has been featured on Digital Trends and ESPN.