Moana child's Halloween costume

Photo via Disney.com

When will companies learn not to turn race into dress-up?

Ah, Halloween. Time for every fraught costume idea to come to light. Even though we’re still six weeks out, the questionable costumes have already arrived. Say hello to the kids’ costume for Maui, a Polynesian character in Disney’s upcoming animated film Moana, voiced by the Rock.

Screengrab via Disneystore.com


It comes complete with tattooed brown skin, from your neck to your ankles, plus “photorealistic teeth art appliqués” and “padded chest, shoulders, and calves”—all the wonderful stereotypes and lazy clichés that plague Polynesian people. 

For $15 more, you can also get the wig.

Screengrab via Disneystore.com

Moana is one of the first big-budget animated films to feature Polynesian people and their history. So it’s a disappointment, to say the least, that Disney would minimize its efforts in giving this marginalized community a voice to cross the sensitivity-profit line into cultural-appropriation territory.


Disney hasn’t returned the Daily Dot’s requests for comment, but it’s surprising in a day and age when the problem of brownface and appropriation comes up again and again that someone at Disney would somehow miss that this is a terrible idea.

At least the girl version of the Moana costume doesn’t come with brown skin. Though we can’t see why boys can't wear this, too. 

Sceengrab via Disneystore.com

Update 6:38am, Sept. 22: Disney has removed the Maui costume from its online store following complaints of brownface and appropriating Polynesian culture.

“The team behind Moana has taken great care to respect the cultures of the Pacific Islands that inspired the film, and we regret that the Maui costume has offended some,” Disney said in a statement. “We sincerely apologize and are pulling the costume from our website and stores.”

It has also removed a set of boy's pajamas and a men's T-shirt with similar designs.  



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