Taylor Goldblatt/YouTube NBC New York

‘It all goes back to my YouTube channel.’

A YouTuber who bragged about his wealth and showed off luxury items on his channel was robbed at knifepoint in his apartment, and he says he only has himself to blame.

Taylor Goldblatt, who has 1,400 YouTube subscribers, posts fashion and style vlogs where he often displays and talks about the high-end products he owns. Apparently, people were listening.

According to police, two men entered Goldblatt’s Manhattan apartment at about 3:30am on April 15, Pix 11 reports. The robbers allegedly woke the 24-year-old Goldblatt and threatened him with a knife before taking clothes and designer bags from the apartment. In all, police say about $20,000 worth of items was stolen, though Goldblatt estimates his loss at $50,000.

In a video released after the robbery, Goldblatt said, “It all goes back to my YouTube channel… I guess payback is a bitch.”

Goldblatt said one of the men in his apartment strangled him, and that following the attack he was so afraid for his safety that he moved out of his New York apartment and returned to his parents’ home in Tennessee.

“I was terrified. I wanted nothing to do with New York, so I quit my job the next day,” he told NBC New York. “I booked the first flight I could get on.”

In his vlog, he blamed himself for making himself a target through social media and letting the wrong people into his life, who he says set him up for the robbery. During the invasion, Goldblatt said the men explicitly told him he shouldn’t be showing off his wealth on his YouTube channel.

“I posted everything on the internet for you guys to see,” he said on his vlog. “I love showing it all off. That was my happiness. I never had many friends in New York. But my material things supposedly brought me some joy.”

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In recent months, Goldblatt—who said he runs the “bougiest” channel on YouTube—has posted videos showing off his $35,000 collection of Gucci merchandise, bragged about how he has a “small fortune,” and extolled the virtues of having a sugar daddy.

“How did I let this happen?” Goldblatt said. “I feel like such an idiot.”

Still, he’s continued with his online persona with tweets like “Peasants say off white is a color” and “Ur stuffs rented and mines not #class.”

H/T Pix 11

Josh Katzowitz

Josh Katzowitz

Josh Katzowitz is the Weekend Editor for the Daily Dot and covers the world of YouTube. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. He’s also a longtime sports writer, covering the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.