Esurance/YouTube

Walter White Super Bowl XLIX Esurance ad: ‘Say My Name’ extended cut

Last night's Super Bowl ads got dark. Really dark.

Mar 1, 2020, 11:16 am*

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Audra Schroeder

Last night’s Super Bowl ads got pretty dark: Nationwide made us grieve for a dead child (mostly in meme form on Twitter) before it was even halftime, and Coca-Cola envisioned a future where pouring soda into the Internet would make trolls give up on their crusades of hatred. 

And then there was Walter White. 

Seeing Bryan Cranston reprise his Breaking Bad role was a bit jarring: Was this some sort of subconscious Better Call Saul promotion? Is there going to be a Breaking Bad movie? Or did Esurance just offer him a lot of money to utter the line everyone “sort of” knows? 

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Screengrab via Esurance/YouTube 

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*First Published: Feb 2, 2015, 12:19 pm