YouTube Space NY is going high fashion, at least for a week.
To celebrate New York Fashion Week, Condé Nast will bring brands like Vogue and Teen Vogue to takeover the YouTube Space in Chelsea. It announced the takeover with a video featuring model (and newly minted YouTuber) Karlie Kloss packing up all the essentials from the Vogue offices for the big move, under the direction of icon Anna Wintour.
The partnership will bring Vogue and Kloss together with YouTube talent like Amanda Steele, Ann Le, Rachel Levin, Fleur De Force, and Chloe Morello.
“I am so thrilled to work with such a creative group of YouTube stars for the Vogue Beauty Challenge,” said Kloss in a press release. “The YouTube community and the team at Condé Nast are incredible storytellers—collaborating together is an exciting opportunity to merge fashion with tech and bring the energy, excitement and cool stories from New York Fashion Week to life.”
Over the week the YouTubers and Kloss will recreate runway looks on a $200 budget, complete makeup challenges, and film other videos that will be available on Vogue YouTube channels and the creator channels.
“We are always looking for new and innovative ways to create interesting, multi-platform content,” said Teen Vogue Editor in Chief Amy Astley in a press release. “Through this partnership with YouTube we’re thrilled to offer our audience digital access to NY Fashion Week in a way that’s engaging, interactive and creative.”
Screengrab via Vogue/YouTube