Too hot for YouTube, .xxx turns to Gavin

The Internet's Red Light District just got a new spokesperson. 

Mar 3, 2020, 10:15 am*

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Jordan Valinsky

It just got a lot easier to avoid—or find—.xxx commercials, depending on your preference.

In response to YouTube pulling some of ICM Registry’s .xxx advertisements, the domain company created a new website, Gavin.xxx, to host the commercials. It is named after the dweeby character that stars in the ads.

The site is a natural next step in promoting the domain before it opens for sale to the general public next week. The @dotXXX has more than 11,000 followers, while Gavin’s fledgling Twitter account, @GavinXXX, has just 270 followers.

Gavin has become the de-facto spokesperson for the campaign. He’s been using his Twitter account to promote the domain, point people to the ad campaign, and generally personify .xxx’s target demographic.

“Killerrrr TMFH (Too Much Fun Hangover) today. Anyone else?,” Gavin tweeted on Nov. 8.

“A really nice lady just told me that my jeans aren’t skinny jeans—they’re just too small.” he added the following day.

ICM Registry has pumped more than $4.5 million in to the ad campaign but has been muddled in controversy, which has included a lawsuit allegeding anti-competitive practices.

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*First Published: Dec 1, 2011, 1:27 pm