Tommy Wiseau rode to the Golden Globes in a limo covered with ‘The Room’ posters

BTW

Fourteen years after the release of his movie The Room, Tommy Wiseau went to the Golden Globes Sunday night—and he did it his way.

The actor-director was attending the awards in support of James Franco’s The Disaster Artistwhich chronicles the making of Wiseau’s 2003 cult-classic movie. Franco’s project was nominated for best musical or comedy, and Franco ended up taking home a best actor win for his portrayal of Wiseau. But the true victory happened earlier in the evening on the way to the venue.

Just like in The Disaster Artist (and as he did for The Room‘s premiere years ago), Wiseau rented a stretch limo so that he and his best friend (slash-co-star-slash-business partner) Greg Sestero could arrive at the red carpet looking their best. And just like in The Disaster Artist, Wiseau didn’t miss an opportunity to promote his project.

He picked Sestero up in a black car he’d covered in promotional posters for The Room—you know, to the get the word out: 

Once a showbusiness hustler, always a showbusiness hustler.

Christine Friar

Christine Friar

Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.