The actor-director was attending the awards in support of James Franco’s The Disaster Artist, which chronicles the making of Wiseau’s 2003 cult-classic movie. Franco’s project was nominated for best musical or comedy, and Franco ended up taking home a best actor win for his portrayal of Wiseau. But the true victory happened earlier in the evening on the way to the venue.
Just like in The Disaster Artist (and as he did for The Room‘s premiere years ago), Wiseau rented a stretch limo so that he and his best friend (slash-co-star-slash-business partner) Greg Sestero could arrive at the red carpet looking their best. And just like in The Disaster Artist, Wiseau didn’t miss an opportunity to promote his project.
He picked Sestero up in a black car he’d covered in promotional posters for The Room—you know, to the get the word out:
Once a showbusiness hustler, always a showbusiness hustler.