Not looking to be left out of the standalone streaming service race, Showtime announced Wednesday that it plans to launch its own online subscription service in July.
Hot on the heels of HBO Now, which launched back in April to coincide with Game of Thrones and allows people to watch movies and TV shows on HBO without a cable subscription, Showtime’s service will be known simply as Showtime.
Most interesting part of Showtime OTT news: It will simply be called "Showtime." Why? It's "a brand already embraced by consumers."
— Michael Schneider (@franklinavenue) June 3, 2015
While Showtime will initially only be available via Apple devices, it will soon launch on other platforms and providers. After a 30-day free trial promotional offer through Apple starting in July, Showtime will cost $10.99 a month for access to hundreds of movies, TV shows, documentaries, and sports programs.
“We’re excited to offer consumers the opportunity to subscribe in new ways, by simply having an Internet connection,” Showtime Networks CEO Matthew C. Blank said. “Our intent is to make Showtime available to viewers via every manner possible, giving them an enormous amount of choice in accessing our programming, starting with the season premieres of our award-winning series Ray Donovan and Masters of Sex.”
The service will launch July 12, which corresponds with the season premieres of both Ray Donovan and Masters of Sex.
H/T CNN Money | Illustration by Max Fleishman