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Showtime pulls an HBO and launches streaming service

a jumping tv with the showtime logo on it

Subscribers will get access to hundreds of shows, movies, documentaries, and more.

Not looking to be left out of the standalone streaming service race, Showtime announced Wednesday that it plans to launch its own online subscription service in July.

Hot on the heels of HBO Now, which launched back in April to coincide with Game of Thrones and allows people to watch movies and TV shows on HBO without a cable subscription, Showtime’s service will be known simply as Showtime.

While Showtime will initially only be available via Apple devices, it will soon launch on other platforms and providers. After a 30-day free trial promotional offer through Apple starting in July, Showtime will cost $10.99 a month for access to hundreds of movies, TV shows, documentaries, and sports programs.

“We’re excited to offer consumers the opportunity to subscribe in new ways, by simply having an Internet connection,” Showtime Networks CEO Matthew C. Blank said. “Our intent is to make Showtime available to viewers via every manner possible, giving them an enormous amount of choice in accessing our programming, starting with the season premieres of our award-winning series Ray Donovan and Masters of Sex.”

The service will launch July 12, which corresponds with the season premieres of both Ray Donovan and Masters of Sex.

H/T CNN Money | Illustration by Max Fleishman

Michelle Jaworski

Michelle Jaworski

Michelle Jaworski is a staff writer and the resident Game of Thrones expert at the Daily Dot. She covers entertainment, geek culture, and pop culture and has brought her knowledge to conventions like Con of Thrones. She is based in New Jersey.