- ‘Star Trek: Discovery’ unmasks the time-traveling Red Angel Thursday 8:30 PM
- Everyone is making memes of Meghan McCain saying ‘my father’ on loop Thursday 8:11 PM
- Irony of Georgia’s sperm-reporting bill flies by anti-abortion advocates Thursday 7:11 PM
- Sex scandals are consuming the K-pop industry Thursday 5:44 PM
- Trump supporters are abandoning Fox News over network’s latest hire Thursday 5:20 PM
- QAnon is attacking a random woman in a disturbing and dangerous way Thursday 4:59 PM
- Google celebrates Bach with AI-powered, music-making doodle Thursday 4:53 PM
- RIP: The best free trial in all of streaming entertainment Thursday 2:19 PM
- Which ‘Florida Man’ are you? Thursday 1:06 PM
- Hundreds of millions of Facebook passwords were accessible to employees Thursday 12:55 PM
- ‘Bitch I’m Bella Thorne’ morphs into TikTok dyslexia meme Thursday 12:17 PM
- Marvel is auctioning props and costumes from Netflix’s ‘Defenders’ franchise Thursday 12:12 PM
- Net neutrality advocates plan online watch party for the ‘Save the Internet’ Act Thursday 12:01 PM
- Tim Cook turns his iPad meme into an AirPod meme Thursday 11:46 AM
- Auschwitz Memorial asks visitors to stop taking playful photos at Holocaust site Thursday 11:33 AM
Watch this new serialized thriller on Instagram, 15 seconds at a time
Is it enough to hook viewers?
If it’s hard for you to sit through an entire feature-length film, then Instagram may have the solution. With the launch of the serialized crime thriller, Shield 5, Instagram may change the way movies are distributed—15 seconds at a time.
Directed by Anthony Wilcox (Hello Carter), Shield 5 will tell the story of John Swift, a security driver in trouble for his apparent involvement in a diamond heist and a colleague’s death, according to a press release from Lorton Entertainment. The scripted series will air over a 28-day period throughout February in 15-second doses (the maximum length for video on Instagram).
Shield 5, co-created and written by Adam Dewar and Wilcox, is the latest in social platforms exploring new ways of creating and distributing original content.
In January 2015, Snapchat launched its Discover feature, allowing magazines and media companies to air stories through the popular social platform. Shortform films on Vine were granted a heavy sense of validation in 2013 when the Tribeca Film Festival opened a category for the video app.
Although it’s too soon to tell whether Shield 5 will be a success—the Instagram channel still only has about 6,700 followers—watching a thriller 15 seconds at a time will certainly leave viewers asking questions every day.
Representatives from Instagram were not immediately available to respond to request for comment from the Daily Dot.
H/T CNET | Illustration by Max Fleishman
Feliks Garcia was a reporter and essayist whose work for the Daily Dot focused on social justice issues, internet culture, and the Rock. He was a staff writer for the Independent when he passed away in February 2017 after suffering a heart attack. He was 33.