- DAZN KOs YouTube, Snapchat as (temporarily) the most downloaded app 2 Years Ago
- AT&T says it’s rolling out 5G service this week Today 1:03 PM
- NY state senator tells woman staffer ‘Kill yourself!’ in a tweet Today 12:54 PM
- This Lil Jon-Kool-Aid Man Christmas jam is as extra as you’d expect Today 12:13 PM
- YouTube stars say unfair copyright claims are making their lives hell Today 12:12 PM
- UPS deletes tweet about shredding letters to North Pole after huge backlash Today 11:21 AM
- Viral petition leads to revised Holland Tunnel Christmas decor Today 11:10 AM
- Paul Ryan’s self-serving farewell tour is the bane of the internet right now Today 10:59 AM
- ‘Chilling Adventures of Sabrina’ renewed for seasons 3 and 4 Today 10:59 AM
- Former NASA engineer dupes package thieves into opening this epic glitter bomb Today 10:54 AM
- Trump officials withheld abortion from raped migrant teen Today 10:21 AM
- Your favorite Twitter memes could be hiding malware Today 9:47 AM
- This ‘Sailor Moon’ game brings us back to the ’90s in the best way Today 9:36 AM
- Teacher who said holidays are ‘difficult’ gets heartwarming surprise from students Today 9:14 AM
- Fox News blames ‘weaponized’ social media for Tucker Carlson backlash Today 9:09 AM
All summer 2016, we’ll be jamming out to Santana’s ‘Smooth’
Why the song is back and smoother than ever.
We all know the song. It’s the one you proudly blast from your speakers as you croon in the shower, multipurpose soap bar/microphone in hand, your velvety voice heating up the already steamy air. You look good, you feel good, and you sound good. In this moment, you are infinite. In this moment, you are smooth.
And so is the song’s suave comeback.
According to data from Pandora given to the Daily Dot, people have been rocking out to Carlos Santana‘s 1999 jam, “Smooth,” featuring Matchbox Twenty’s Rob Thomas, a lot lately. In the past 90 days, more than 136,000 listeners have added his station. On May 5, aka Cinco de Mayo, he had a 265 percent month-over-month spike in station adds. The track has more than 54.4 million spins, racking up more than 2.5 million in the last 90 days.
It can be argued that the song’s resurgence is due to a new stream of “Smooth”-obsessed content that’s flooding social media. A telling sign of the world’s admiration comes from Twitter users praising the Grammy-winning hit:
The variety station at work plays Smooth by Santana ft. Rob Thomas at least once a day and it’s guaranteed joy every time it comes on
— liz donnelly #1 fan (@pineapplecakes) July 13, 2016
“We occasionally play “Smooth” by Santana feat. Rob Thomas of Matchbox Twenty.” – how I would market a radio station.
— BoJack (@JackAOBrien) July 12, 2016
Oh help, my current song obsession is Santana’s “smooth”
— yr significant otter (@timelordteapot) July 11, 2016
shoutout 2 anyone who was absolutely going off 2 smooth (feat. rob thomas) by santana at teen party. that was euphoric
— BRANDON WARDELL (@BRANDONWARDELL) July 9, 2016
A recent outpouring of memes, a dedicated Facebook fan group of “Smoothaloos,” Santana’s open thank you letter to Barack Obama, and Vanity Fair’s outrageous Margot Robbie interview have also contributed to the song’s renaissance:
The Facebook group “Man It’s a Hot One,” aka “SMOOTH—Santana feat. Rob Thomas of Matchbox 20,” is also home to a plethora of memes, as well as crucial “Smooth” news, updates, and jokes provided by devout super-fans:
Robbie’s Vanity Fair interview was heavily vilified due to its obtuse verbiage, resulting in many farcical swaps of the original lede. The meme version that caused a memorable uproar online however was Fusion’s Jason O. Gilbert’s, as it featured “Smooth” lyrics, fooling even Business Insider:
There’s even a T-shirt you can snag in honor of this summer’s breakout song:
When or how “Smooth” came back so stealthily into our lives is uncertain. All we know is that we don’t know and we don’t care, because this song… man, it’s a hot one.
Dahlia Dandashi is a multimedia content producer. Her work has been published at the Austin American-Statesman and Viceland. An Arab-American raised in Dubai, she is based in Austin, Texas.