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Reddit fashion star lands American Express commercial
Yvonne Luong always dreamed of sewing the world’s most beautiful dresses.
Four years ago, Yvonne Luong couldn’t sew to save her life. Today, thanks to the support of the Reddit community, she is an aspiring designer who has made more than seven dresses and has won Elle Magazine’s Fashion Next People’s Choice Award. Her latest step on the path to worldwide fame: a starring role in an American Express commercial.
“The reason I even attempted the dress was because just the week before when I literally felt like I was at my lowest point, she did something really selfless for me so I decided the least I could do was just try,” Luong wrote.
The post collected more than 200 comments from people praising Luong’s talent.
Luong’s post ended up catching American Express’s attention, which contacted her to be part of its Passion Project campaign. The result was the following commercial which has been viewed 107,000 times on YouTube since July 25.
Screengrab via AmericanExpress/YouTube
Fernando Alfonso III served as an early Reddit and 4chan reporter and the Daily Dot’s first art director until 2016. He’s gone on to report at Lexington’s Herald-Leader and at the Houston Chronicle.