twitter timeline with price tags on each tweet

Some of last year’s most influential YouTubers are earning very little on their Twitter following.

Think your tweets are worth money? Ever wonder who much your favorite digital celebrity is making for those #ads in your feed? A new calculator can help demystify the world of paid Twitter content.

In honor of Twitter’s 10th anniversary, Webfluential, a platform for social influencers to monetize their channels, launched a free a calculator that analyzes just how much anyone should be paid for a sponsored tweet. The algorithm focuses on geolocation, follower count, and the resonance of your existing tweets.

While the science is imperfect for hyperinfluencers like YouTube stars, who might combine Twitter campaigns with other platforms, if you ever wondered how much they might make when they’re promoting an app or an event, this calculator can help. We ran the analysis on our 12 most influential YouTubers of last year to see who’s got the most earning potential.

Tyler Oakley
5.11 million followers
$15,895-$19,430 per tweet

Nicole Arbour
72,700 followers
$225-$275 per tweet

Ingrid Nilsen
1.01 million followers
$3,035-$3,710 per tweet

Todrick Hall
227,000 followers
$685 – $835 per tweet

Sam and Nia
16,900 followers
$60-$75 per tweet

Franchesca Ramsey
84,900 followers
$260-$320 per tweet

PewDiePie
7.19 million followers
$22,750-$27,805 per tweet

Heaven King
1,864 followers
$15-$20 per tweet

Pentatonix
706,000 followers
$2,120-$2,590 per tweet

The Muppets
278,000 followers
$835-$1,020 per tweet

Matt Bellassai
242,000 followers
$730 – $890 per tweet

Colin Furze
12,600 followers
$45-$55 per tweet

It’s a wide range, and some of YouTube’s most influential don’t replicate their reach on Twitter the same way they do on other platforms. However, big stars like Tyler Oakley or PewDiePie are clear winners in the sponsored Twitter race, and that’s no surprise. Either way, even a few sponsored tweets can help tip the checkbooks of YouTube’s most influential each month, if they’re open to it. 

Illustration via Max Fleishman

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