Ten years after they blew minds with their treadmill choreography on “Here It Goes Again,” OK Go continue to push the boundaries of the music video format. The band’s new one, “The One Moment,” stretches an explosive 4.2 seconds of footage into a four-minute-long video, screwing around with time itself.
OK Go’s mindf*ck new music video bends time itself
Here they go, here they go again.
The titular moment involves flying paint, shattering glass, indoor rain, water balloons, and exploding guitars. How the hell did they do it? Seven different cameras responding to digital triggers, plus “a motherfucker of a spreadsheet,” according to frontman and video director Damian Kulash.
OK Go vids always match the music in new, quirky, and technically complex ways. Their weird performance art projects are all different, but the aim stays the same. Forget the haters: In turbulent times, there’s something kind of comforting about that.
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*First Published: Nov 23, 2016, 3:38 pm
Jay Hathaway
Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.
