Screengrab via OK Go/Facebook

OK Go’s mindf*ck new music video bends time itself

Here they go, here they go again.


Jay Hathaway


Published Nov 23, 2016   Updated May 25, 2021, 12:56 pm CDT

Ten years after they blew minds with their treadmill choreography on “Here It Goes Again,” OK Go continue to push the boundaries of the music video format. The band’s new one, “The One Moment,” stretches an explosive 4.2 seconds of footage into a four-minute-long video, screwing around with time itself. 

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The titular moment involves flying paint, shattering glass, indoor rain, water balloons, and exploding guitars. How the hell did they do it? Seven different cameras responding to digital triggers, plus “a motherfucker of a spreadsheet,” according to frontman and video director Damian Kulash. 

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OK Go vids always match the music in new, quirky, and technically complex ways. Their weird performance art projects are all different, but the aim stays the same. Forget the haters: In turbulent times, there’s something kind of comforting about that.

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*First Published: Nov 23, 2016, 3:38 pm CST