Netflix has been shoveling out a lot of hot original content, but a new study shows that subscribers have apparently put a price on the service. And for nearly 40 percent of respondents, that price is not a cent more than $15 a month.
For instance, 18 percent of those polled said they had cut cable/satellite service in the last 12 months, a figure that increased since the last quarter. Fifty-three percent of participants said they use Netflix and 24 percent use Amazon Prime, both numbers that have gone up since last quarter. The percentage that uses Hulu shrunk a bit, however.
But Netflix also recently changed its price structure, bumping the monthly fee to $9.99 for new subscribers. When asked “If Netflix were to increase the monthly price for its service, what is the most you would pay each month for your Netflix account?” 39.1 percent of respondents said $12-$15 would be their cap, with 29.3 percent claiming they wouldn’t pay more than they currently do.
H/T The Wrap