Netflix essentially created the modern phenomenon of watching TV episodes en masse over a short period of time, so its employees know what they’re talking about (and have years and years of data to back it up) when they discuss bulk-viewing habits.
The company looked at data from more than 190 countries between October 2015 and May to see how much time people spent watching more than 100 titles.
The median viewing time was more than two hours, according to Netflix’s data, and the median time to finish watching a show was six days.
Netflix then took the most popular shows in the most popular genres and placed them on a scale based on whether people savored them or devoured them.
The result is the “binge scale.”
Popular “devoured” titles included Sense8, Orphan Black, The Walking Dead, American Horror Story, Orange Is the New Black, Nurse Jackie, Breaking Bad, and Grace & Frankie. People typically completed seasons of these shows in four days, with viewing sessions of roughly two hours and 30 minutes each.
Meanwhile, “savored” titles included House of Cards, Bloodline, Peaky Blinders, Narcos, Daredevil, Mad Men, BoJack Horseman, Love, and Unbreakable Kimmy Schmidt. Those shows are generally completed in six days and viewed for roughly one hour and 45 minutes per sitting.
It may not be the most conclusive data in the world, but it does invite you to ask yourself: are you a savorer or a devourer?