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Searching for Mastodon on Google got confusing this week.
Started by 24-year-old Eugen Rochko, Mastodon the standalone app lets users do most of the same Twittery stuff, but with more privacy and no neo-Nazis. Rochko may have even named the platform after the band, but he later said it was after the prehistoric animal.
Of course, social network Mastodon’s ascendance was going to wreak havoc for Google searches for the band. Instead of fighting it, Mastodon decided to use it as promo for its latest album, Emperor of Sand.
Kicking it off, the band responded to a Mashable story about how the buzzy social network had an uphill battle for survival.
The band even brought Twitter co-founder and CEO Jack Dorsey in on the fun.
Did you even give our new album a chance? It's only been a few days. We'll survive. Don't you worry. https://t.co/wmZPKiks3Y— Mastodon (@mastodonmusic) April 5, 2017
Mashable writer Lance Ulanoff, who wrote extensively about the app, joined the band’s good-natured joking.
@mastodonmusic Love how you guys are trolling this whole Mastodon social media platform conversation. Best thing about Mastodon.— Lance Ulanoff (@LanceUlanoff) April 5, 2017
Here’s the hilarious video for Mastodon’s latest single, for “Show Yourself,” where the grim reaper is continuously annoyed or being back-talked to by unwilling parties.
Kahron Spearman is a music and film critic whose work can also regularly be regularly found in the Austin Chronicle.