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Madonna continues to adorn herself in the finest of shade, and the latest subject of her scorn is Pepsi. The pop icon recently took to Instagram to discuss the Kendall Jenner ad that’s been the subject of much internet fury.
“When you wake up and realize that Shit just really doesn’t make sense,” wrote the singer. “Side note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint! #ironic.”
After signing a deal with Pepsi in 1989, she debuted “Like A Prayer” in a commercial. The controversial music video featured religious ecstasies and Catholic symbols, like burning crosses and stigmata, and of course her kissing a black saint (played by Leon, from films like Above The Rim).
Pepsi pulled the ad after getting public pressure from religious groups.Then, Madonna posted a picture of herself wearing a Coke-red kimono-style dress (which might chafe some fans) and holding a Coke can.
While Pepsi killed Madonna’s ad over religious backlash, Jenner’s ad was taken off the air after widespread criticism that the sugary beverage company appropriated and whitewashed the very real and pain-driven protests of people experiencing inequality in America.
Kahron Spearman is a music and film critic whose work can also regularly be regularly found in the Austin Chronicle.