Screenshot via KKW Frangrance

Kim Kardashian’s perfume grosses $10 million before anyone’s even smelled it

Get it while you can.


Christine Friar


Published Nov 16, 2017   Updated May 22, 2021, 10:54 am CDT

It might have seemed like the Kardashians were jumping the shark in 2017, with all of the pregnancy rumors, lawsuits, and misguided Pepsi ads—but apparently, Kim‘s new fragrance just made $10 million on its first day, so the joke is truly on us.

TMZ reports that the launch of Kim’s new perfume line, KKW Fragrance, has a 300,000-bottle first run. Sales hit $1 million within an hour of the website going live Wednesday, and it’s projected they will be completely sold out on Thursday.

Mind you, no one has even smelled these perfumes yet, and they’re only available through her website—so these sales are happening out of pure faith and fandom.

As Fashionista points out, Kim could be on track to mirror sister Kylie Jenner‘s beauty brand success. “Jenner’s birthday collection, which launched in August, brought in $10 million in one day, while the brand’s holiday collection netted more than $18.9 million in the same time frame last November, bringing the company’s total sales numbers to $420 million in just 18 months.”

According to TMZ, once all 300,000 bottles are sold, Kardashian will have made $14 million. In 48 hours. Dang.

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*First Published: Nov 16, 2017, 12:47 pm CST