It might have seemed like the Kardashians were jumping the shark in 2017, with all of the pregnancy rumors, lawsuits, and misguided Pepsi ads—but apparently, Kim‘s new fragrance just made $10 million on its first day, so the joke is truly on us.
TMZ reports that the launch of Kim’s new perfume line, KKW Fragrance, has a 300,000-bottle first run. Sales hit $1 million within an hour of the website going live Wednesday, and it’s projected they will be completely sold out on Thursday.
Mind you, no one has even smelled these perfumes yet, and they’re only available through her website—so these sales are happening out of pure faith and fandom.
https://t.co/18euPZv1uZ is now live!!!!
— Kim Kardashian West (@KimKardashian) November 15, 2017
As Fashionista points out, Kim could be on track to mirror sister Kylie Jenner‘s beauty brand success. “Jenner’s birthday collection, which launched in August, brought in $10 million in one day, while the brand’s holiday collection netted more than $18.9 million in the same time frame last November, bringing the company’s total sales numbers to $420 million in just 18 months.”
According to TMZ, once all 300,000 bottles are sold, Kardashian will have made $14 million. In 48 hours. Dang.