Well, this is one way to get people to listen to your single.
90210 actress and aspiring singer Jessica Lowndes found a pretty ingenious way to promote her new song, “Deja Vu”: She faked a relationship with SNL alum Jon Lovitz on her Instagram account for a week.
Many of the posts were vague in nature, implying only that Lowndes, 27, had begun dating an older man.
Lovitz joined the prank from his own account, posting a selfie with Lowndes on Easter and calling her his “bunny.”
Given that more than 30 years separated the two apparent lovers, their photos together got the media worked up into a lather. Not everyone was fooled, though. Chrissy Teigen, for one, voiced her skepticism about the supposed relationship.
I smell April fools on this lowndes/lovitz relationship but if I'm wrong whoops jk screw everyone f the haters do you, you two— christine teigen (@chrissyteigen) March 28, 2016
Teigen’s timing was perfect, because Lowndes’s new music video dropped mere hours later.
You’ve got to hand it to Lowndes: We’ll definitely remember her song now—or at least, the fact that it existed.