jay z watch the throne

Photo via Pieter-Jannick Dijkstra (CC-BY)

Jay Z pulls most of his catalog from Spotify and Apple Music

Will it lure more listeners to Tidal?


Kahron Spearman


Jay Z has pulled a serious power move, yanking most of his solo catalog from both Spotify and Apple Music.

His massively popular co-album with Kanye West, Watch the Throne, was removed. As co-owner and public head of streaming service Tidal, which he bought in 2014 to compete with the streaming giants, the Brooklyn-born rapper is clearly using his back catalog to pull consumers toward his streaming product.

What’s left are his middling projects with Linkin Park (2004’s experimental Collision Course) and R. Kelly (2002’s The Best of Both Worlds and 2004’s Unfinished Business), and well as his feature work with other artists. Hova has removed his albums from competing streaming services before. After Tidal launched, he removed 1996’s Reasonable Doubt, his fantastic debut album, from other services. The Blueprint series was later removed as well.


H/T Bloomberg Technology

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